75% of adults read a printed newspaper or visited a newspaper Web site in the past week.
Source: Scarborough Research, Multi-Market, R2 2008, 12 months

83% of adults read a printed newspaper or visited a newspaper Web site in the past week in households with an income of more than $100,000.
Source: Scarborough Research, Multi-Market, R2 2008, 12 months

83% of college graduates have read a printed newspaper or visited a newspaper Web site in the past week.
Source: Scarborough Research, Multi-Market, R2 2008, 12 months

81% of adults with a professional occupation read a printed newspaper or visited a newspaper Web site in the past week.
Source: Scarborough Research, Multi-Market, R2 2008, 12 months

During the first quarter of 2009, newspaper Web sites attracted more than 73 million visitors each month on average, an increase of 10% over the same quarter in 2008.
Source: Nielson Online

82% of readers took some action as a result of advertising seen in a newspaper.
Source: How America Uses Advertising, 2009

52% of readers went to a store as a result of a newspaper ad.
Source: How America Uses Advertising, 2009